In April, Intrinsics visited New Jersey to attend the Eastern Buying Conference.
This annual show brings all sorts of beauty industry gurus together, like beauty suppliers, distributors, professional beauty stores, online distributors. Some fun trends we saw at EBC were eyelash and brow services, as well as new colors of dipping powders in the nail industry.
EBC provides the unique opportunity to:
- Experience the newest and finest beauty products first-hand
- Meet industry professionals and make valuable connections
- Make more informed purchase decisions
- Expand distributor sales
Speaking of distributors, our rep group, Gerry Udell Inc., kept us busy throughout the show. Gerry Udell reps brought over nail distributors, professional beauty store representatives, full service distributors, and other beauty suppliers.
At EBC, we got to show off some of our favorite products. The star items we featured were both the Carbon Filter Face Mask from Carolina Cotton, and the Intrinsics Neck Strips. The distributors were impressed with our newly-formulated Neck Strips. Not only are these strips softer, but also stronger and allow more stretch for larger neck areas.
Next stop: Cosmoprof in Las Vegas! We’ll see you there.