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Cosmoprof Recap 2014

Intrinsics at Cosmoprof 2014

When it's the dead of summer, and you find yourself in Vegas, that can only mean one thing: it's time for Cosmoprof again. Don't get too jealous. There's not enough time for Team Intrinsics to enjoy the spoils of Sin City. There were no slots, prime rib buffets, or shows for Lea Ann, Kristi, and Stacy. They were hard at work meeting with our distributors. But if you couldn't make it this year, you're lucky: what happens at Cosmoprof doesn't have to stay at Cosmoprof. Here's a quick rundown of this year's event.

We Built a Better Booth

Look, we don't want to brag. Okay, maybe we do, just a little. Our new booth was a big hit. We redesigned it to look and feel like a living room, which made it far more inviting and appealing to meet with our valued customers. Everyone went bananas for it. They said it was the best-looking booth at the show. Seriously, we caught several people walking by and taking pictures of it, that's how redonkulously cool it was. Thanks to Kristi for the slick redesign.

Quality Time with Quality Customers

We email with our customers and talk to them on the phone throughout the year. But nothing beats meeting with them face-to-face. Our one-on-one rep meetings help us prep before the show starts, as well as review how each customer is doing year-to-date. The trickle-down effect is that we can have more meaningful conversations when we talk to folks at our booth. Cosmoprof is also a good time for us to strategize and network with other manufacturers. We saw so many familiar faces, including reps from some of our biggest clients like TNG, Spilo, Marianna, and Starlight.

A More Positive Industry Outlook

While the U.S economy continues to pull its feet from the cement of recession, it was nice to hear some good news from distributors. Most said business was up overall this year, which was reason enough for a high-five. Also, many of our products are performing admirably, which is another reason—okay, a somewhat selfish one—for us to stand up and cheer. Due to the deeper conversations that Cosmoprof allows, we're always able to get invaluable industry info that we wouldn't get otherwise.

A Little Time Out on the Town

It is Vegas, baby. So we managed to have a little fun while we were at the show. Saturday night we took some of our Dawson Group reps to dinner, and then Monday night we took the Udell Group as well, capping the night off with a little karaoke (all evidence has been destroyed). We even met Elvis. He told us to tell you hello. And that, like us, he'll see you in 2015. Yep, that's right. If you noticed on the Cosmoprof link in the first sentence of this post, they already have next year's dates and times scheduled. We'll most certainly see you there again.

Is your head spinning in an attempt to keep up with us? Check out our Events Page to see where we'll be next.

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