Since it’s July, right smack dab in the middle of summer, it only makes sense to discuss some of the hot nail trends that are making the rounds. One of our favorite sites, Nail Art 101, does a great job of explaining the trends, along with do-it-yourself techniques to help you pull them off. (Of […]
As many of our loyal readers already know, Premiere Orlando/Premiere DAYSPA® is a tradeshow for the professional beauty industry, one where licensed professionals connect with manufacturers and distributors of hair, nail, and skin care products. But maybe you didn’t know that it’s actually the largest beauty show in the United States. With over 650 classes offered […]
When it comes to professional spa and salon supplies, there are so many unsung heroes. Or heroines. Whatever. Though we’re just trying to be gender-neutral here, you get the point: certain sundries just don’t get the spotlight as much as they should. And it’s just not right.
Our Gentle Cleansing Towels are one of our most popular products. While it’s possible this is in part due to its soothing name—who would ever buy a Violent Cleansing Towel, right?—we think it probably has more to do with its versatility, as well as the wonder fiber it’s made of.
We love the International SPA Association (ISPA) for a variety of reasons, but one of our favorite reasons is that they take the time to provide our industry with hard data. Every year they release “The Big Five Statistics,” which takes a true pulse of the spa industry. This is not only a valuable compass for spa owners, […]
Every now and then we’ll look at a state and give you a quick list of spa options. Keep in mind that this list is entirely subjective; we’ll look at ranking sites like Tripadvisor.com, About.com, and any other local resources we can leverage. Obviously, if we’ve visited any of the spas personally that has a good chance of […]
We recently discussed jumping on Employee Appreciation Day as a way to bundle services and increase your client base. This month, another similar opportunity presents itself in the form of Administrative Professional Day, which falls on Wednesday, April 22. This is yet another perfect opportunity to supplant traditional gifts from the boss with something admin professionals would prefer: […]
Though referral programs are a great way to create new business for your spa, we’re always shocked at how few businesses are committed to the practice. Your most loyal customers are your evangelists—if you give them the opportunity to sing your praises, they typically will. Building out an effective referral program can go a long way […]
Most spa owners, along with their estheticians, have extensive product knowledge. The professional spa and salon products they use every day are a testament to this fact. However, do your clients know how deep that knowledge base really is? It’s your job to ensure that they do. Being proactive in your approach can ensure that […]
For professional spas and salons, we often talk about expanding your client base by focusing on retention. Finding new customers and keeping them is a key practice for any successful business endeavor. However, there’s a level beyond the retained client, a status that can have a significant impact on your bottom line. Every business needs evangelists. […]
One of our most popular posts on our parent company’s blog is regarding cotton vs. rayon, a discussion that certainly applies to the beauty industry. For a more technical breakdown, you can certainly head on over to that blog to check out the rayon vs cotton installment of the “Know Your Fibers” series. Today, we’ll specifically discuss some […]
When the calendar turns, it’s human nature for people to make new changes, and bold commitments. Consider gym memberships. They typically spike at the start of the year as folks tend to focus more on their figures. How does this relate to professional spas and salons? Well, New Year’s resolutions can have an impact on […]
Valentine’s Day presents an ideal marketing opportunity for professional spas. While there are plenty of businesses that look to capitalize on the most romantic day of the year, this one is tailor-made for the beauty industry. However, with the bulk of your clientele being female, when it comes to Valentine’s Day, spas and salons are […]
When creating a superior salon or spa experience, it’s easy for details to get lost in the shuffle. For the types of services that estheticians provide, there are a variety of elements that go into making sure your customer walks out the door 100% satisfied. Honestly, that’s the kind of customer that becomes a repeat […]
Spa owners, along with their estheticians, should be product experts. Experience, along with a willingness to stay on top of industry innovations, plays into the spa and salon catalog that lives exclusively in your head. The beauty of this personal inventory that lives within your brain is that it’s probably different from anyone else’s. Important note: that’s a good […]
To retain customers, creating an exceptional customer experience is paramount. This takes an expert staff that uses premier products, and a salon or spa space that comes across as professional yet relaxing. However, retention efforts must be balanced with a steady effort to entice new customers, too. The good news? There are a variety of […]
More than ever before, customers are empowered. The Information Age has made it easier to be picky; with lists of service providers only a click away, it’s easy to research a place before ever stepping from behind the computer screen. This doesn’t even include review aggregators, or paid services like Angie’s List. The bottom line […]
Here’s a sobering fact: according to a variety of articles and blog posts on the Internet (like this one—or this spa-specific one) 68% of customers stop doing business with a company due to bad service. After doing a little bit of digging, this stat seems legit, per this American Management Association (AMA) list of “25 Ways to Keep Customers for Life.” Scroll […]
When it comes to blogging, there’s plenty of “how to” and “tips” lists out there. We’ve posted plenty of them here ourselves, simply because they’re invaluable. But what about a “don’t do this ever” list? Wouldn’t that be just as helpful? Of course it would. Here are some anti-tips—things you should never do if you’re trying […]
In the service industry, one fantastic experience will always be outweighed by subsequent subpar visits. At best, a customer may return to your spa or salon a couple of times in an attempt to relive that first glorious experience, but when they come up empty afterwards that initial experience will be viewed as an anomaly, and […]
No matter your business, client retention goes a long way toward determining whether or not you can sustain success. And when we say “sustain success,” all that really means is “grow revenue.” And when we say grow revenue, we mean year over year. And when we say—well, you get the point. Client retention is important.
So we’re guessing this won’t come completely as a surprise: cotton has many green advantages, especially over fiber peers like bamboo and rayon. Ground zero for that fact is in how they’re processed. Cotton’s Total Chlorine-Free process—think of it as “oxygen bleaching” using hydrogen peroxide—is environmentally friendly, while the process for bamboo and rayon is […]
On the surface, choosing quality seems simple. The problem with that viewpoint is that quality is often determined by who has the best marketing, and not necessarily the best product. Unfortunately, the best way to determine a product’s worth is by using it yourself. It’s no different when it comes to professional spa supplies.
Whether you’re a spa owner or an esthetician, you probably spend a lot of time figuring out ways to enhance your services. Of course, if you’re viewing what you do as a “service,” then you’re already getting off on the wrong foot. Your clients can get the services they’re after—whether that’s for hair care, nail service, or wax […]